Circulair Groningen — Promotional film for Gemeente Groningen | Blksm media
A raw material, an opportunity, a second life, a beginning — there's something in that!
Circulair Groningen wants to get the city thinking more about circular living. A great initiative we were more than happy to work on. Buena Parte came up with the idea of not just making a campaign for it, but starting a movement. With a stool made from circular materials as the visual symbol.
That stool stands for reuse, creativity and the power of circular thinking. To make the story personal, we produced four portraits. Four people who each work circularly in their own way.
Whether it's wood, cardboard, textile or wood fibre: every material gets a second life. The films show that circular doesn't have to be complicated — it actually opens up opportunities for a more sustainable city.
But how do you bring a campaign like this further to life? With an interesting talk, for example, which of course calls for an aftermovie too. And with that, another lovely circular collaboration is complete.
