KyK — Commercial | Blksm media

CLIENT
KyK
DIENST
Commercial
IN SAMENWERKING MET
Floris Jonker | Sound
Sebastiaan Rodenhuis | Photography
Ilone Redeker | Make-up

The 34 primary schools of KyK work together to offer education that fits and feels like an adventure. These varied schools all have one thing in common: they've got guts.

Who can show best what a school day really looks like? The kids themselves, of course! So we visited a number of schools to follow their adventures. Sports, playing outside or a bit of daydreaming — there's a story to be found everywhere.

The result? A video that not only shows KyK's values but also gives you a look at the different kinds of education KyK offers. With the real teachers and pupils in front of the camera, you can really feel the atmosphere at the schools.

Producing this general KyK video wasn't the end of the collaboration, though. A video this nice is something every KyK school should have. So we got in the car and drove all across Friesland. Every primary school that wants a video can have one!

A special, headstrong, happy or magical school. Every school has something that makes the place unique. Conversations with the schools sparked unique stories every time, and those stories became the foundation for the films. We then shaped those stories into the right form to produce a recognisable and meaningful series of films.

With a combination of interview, studio and drone footage, we give a clear picture of the school. The story is told by the pupils themselves in a playful and cheerful way. You feel the atmosphere and learn what the school stands for.

Productions we're proud of!